The Genesis

Soul Dye was established in May 2019. The first Soul Dye piece was created as a fun weekend project. On a mission to make some gear that would match his kicks, Nick began experimenting and sharing the results on Instagram. After multiple requests for purchases and special orders, the brand was established and has taken off to where it is today.

Our goal is to create vibrant, colorful and distinct apparel that could easily stand out in crowds of thousands. Every piece is bespoke, meaning it is geniunely a “1 of 1” item. We focus on creating a great customer experience from the first point of contact through the final arrival of the product in your hands.

Thank you for being a part of our story!